Uncover the True Cost of Vehicle Wraps for Your Business

Josh Solano
January 15, 2023
3 min read

When it comes to promoting your business, vehicle wraps are a highly effective and cost-efficient option. But one of the most common questions business owners have is, "How much do vehicle wraps cost for my company vehicles?" Due to the unique nature of each job, the answer is not a one-size-fits-all, as there are several factors that will affect the cost of a wrap.

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In the vinyl wrapping industry, size matters.

The first factor that can affect the cost of a vehicle wrap is the size of the vehicle. Larger vehicles, such as box trucks or trailers, will typically cost more to wrap than smaller vehicles like cars or vans. This is due to the increased amount of material and labor required to wrap the larger vehicle. Keep in mind, there are many exceptions here and most of them only come into play when dealing with custom color-change wraps.

The second factor that can affect the cost of a vehicle wrap is the design. A simple, easy to design wrap will cost less than a wrap that incorporates multiple colors, graphics, or patterns due to the time it may take to finalize the design. Additionally, wraps that include cut-out graphics or lettering, such as a company logo, can also be more expensive.

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Quality vinyl for lasting results.

The third factor that can affect the cost of a vehicle wrap is the material used. The industry leaders and most respected brands when it comes to wrap manufacturers are 3M and Avery Dennison Graphics Solutions. At Wrap GFX, we only print and install with reputable brands, unless a customer specifically requests otherwise. These brands generally carry the highest quality, most tested, and preferred vinyl wrap films to install.

The fourth factor that can affect the cost of a vehicle wrap is the location of the business. Vehicle wraps prices can vary greatly depending on the region and the cost of living of the area. For example, the cost of a vehicle wrap in a city with a higher population will likely be more expensive than in a smaller city or rural area.

On average, a full, printed vehicle wrap can cost anywhere from $2,500 to $7,000+, but it can be more or less depending on the size of the vehicle, design complexity, type of material used and location of the business. However, it's important to keep in mind that the cost of a vehicle wrap is a relatively small investment when you consider the benefits it can provide. A well-designed wrap can help to increase brand awareness, provide a sense of security and professionalism, attract new customers, and ultimately lead to increased sales and revenue for your business.

Another thing to consider is that vehicle wraps are not just a one-time investment, they are a long-term investment. A high-quality wrap can last up to 7 years, which means that your cost per month is relatively low, compared to other forms of advertising such as billboard or flyers.

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In the grand scheme of things, vehicle wraps are inexpensive way to generate impression over the years.

In conclusion, the expense of getting a vehicle wrap for your company's vehicles can fluctuate depending on several factors. It is important to remember that the cost of a vehicle wrap is a relatively small investment when taking into account the advantages it can offer.

At Wrap GFX in Nashville, we are able to provide same-day estimates without seeing the vehicle in person, this allows you to have a general idea of the price before committing to bringing the vehicle to us for an exact quote on company time. Check us out at WrapGFX.com or give us a call at 615.696.9116 to learn more!


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Josh Solano
Founder at Wrap GFX - Commercial Vehicle Graphics/Signage

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